For the past two weeks I have been participating in the Right Brainers in Business online video summit. This course is offered by Jennifer Lee, author of the fantastic new book The Right Brain Business Plan. Each day a different creative entrepreneur offered their insights and advice on ways for people who are more right brain oriented to overcome their stuck around creating a workable plan for their business. The presenters have included the wonderful Danielle LaPorte, Tori Deaux and Goddess Leonie, and have inspired all of the participants to get their hands dirty and have fun while planning our various businesses.
One thing that I’ve been playing with in my head is taking my designs out into the world on a larger scale. Licensing my work is one avenue I intend to explore this year. Another path I am looking into is to follow Natalie Chanin’s model, and supply work to the people in my community by offering them the opportunity to assemble pieces in their home. I live in a rural area, without a lot of opportunity for traditional jobs, and I believe this could work. I am especially excited about being able to help people who may not be able to take a job outside the home, either due to transportation restraints or because they are taking care of small children or ill relatives. I also want to keep as much of the process local as possible.
Of course this all scares the pants off me. After all, who am I to think so big? But after spending time with Jennifer’s book and with the online community at the summit, I am ready to allow for the possibilities.
With that in mind, I created my first right brain business plan. It’s an accordion book, which I made using a strip of Arches Cold Press watercolor paper, torn down to size. I painted the background with acrylics and then silk screened and stamped on both sides. Here is what I have so far:
The whole plan. I used images from magazines as well as color copies from some of my more traditional work to lay it out. One of my role models is Mary Engelbreit, whose colorful, inspirational and whimsical images are licensed on products from fabric to puzzles and greeting cards, and I put an image of her at the beginning of the plan.
Jennifer talks about finding what values are important to you, and I keep realizing that “Fun” is something that is important to me. I want to create objects that make people smile, even while going about every day chores such as shopping or working at their computer. I also wanted to remind myself that it’s never too late to start, and that there will never be a shortage of ideas. The crayons and markers represent the fun tools I can use in creating the designs.
In order to see this vision through, I will need a team of people to help bring it about. I included images of this in the middle of the plan, including one of a group of women sewing together and a sewing machine. I hope for the business to grow, and also to have fun while growing it.
Finally, how is the finished product going to get to the people who want it? I love this image from a UPS ad, because packing and shipping generally freak me out. Eventually someone else can be in charge of “expediting” (or is it “logistics”? I can’t keep the terms straight LOL), but this image reminds me that it still can be fun. The best part of creating is the dialogue that happens when someone loves a piece and purchases it to take home with them, and these smiling faces remind me of that happy feeling.
There is a lot more content in the book and I will be sharing my process with you in the coming weeks and months. The next step is to work on the details, which go on the back of the pages shown here. I highly encourage you to look into getting a copy of The Right Brain Business Plan if this looks like a process that could work for you.